Meet the Team

Please take a moment to learn more about Western Wealth Management’s financial advisors and staff with LPL Financial.
 
Robert John Cenko, AIF, CLU
Managing Director, Western Wealth Management
Financial Consultant, LPL Financial
 

Robert Cenko is the Principal of Western Wealth Management and a Licensed Financial Consultant with LPL Financial. Rob has obtained the Accredited Investment Fiduciary® (AIF®) designation.  The AIF® has been the mark of commitment to a standard of investment fiduciary excellence.  Those who earn the AIF mark successfully complete a specialized program on investment fiduciary standards of care and subsequently passed a comprehensive examination.  AIF designees demonstrate a thorough understanding of fi360’s Prudent Practices for investment advisors and stewards. Rob serves as a Chartered Life Underwriter (CLU), which is widely recognized as the highest level of studies in the life insurance profession while also a member of the Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals where he has achieved membership in the Million Dollar Round Table's (MDRT) Court of the Table®. Achieving membership in MDRT's Court of the Table® is a distinguishing career milestone, attained only by those who have demonstrated exceptional professional knowledge, client service, and ethical conduct. In addition, Rob is a Member of the Financial Planning Association (FPA) and a member of the American Society of Pension Actuaries (ASPA).   Rob's specialties include Employer Sponsored Qualified Plans and Employee Benefits, Wealth Management and Financial Planning for individuals, families and business owners.  He received his Bachelor of Science degree in Accounting from San Diego State University, and received the Outstanding Business Student Award from the Wall Street Journal. Prior to starting Western Wealth Management, Rob dedicated 28 years to Northwestern Mutual Financial Network, and for 8 years served as an Investment Specialist with Northwestern Mutual’s Investment Services Division. Rob's philosophy encompasses offering his high net worth and qualified plan client’s independent, knowledgeable, objective advice, and superior individualized service to address their financial goals. 

Rob is also a member of The Society for Financial Awareness (SOFA), a non-profit organization that seeks to eliminate financial illiteracy, enlighten the public through financial education, empower all individuals to take charge of their finances, and embrace our communities by building relationships through trust, integrity, and public service.

Rob can be reached at (858) 565-8050 Ext. 7011 or by email at robert.cenko@ww-m.com

CA Insurance License # 0565281.

 

Melissa Lee Webb
Client Relationship Manager for Qualified Plans

Melissa Lee Webb joined Western Wealth Management in November 2010 as the Client Relationship Manger for Qualified Plans.  Melissa holds both her Series 7 and 66 registrations through LPL Financial.  In addition, she is a member of Women In Pensions Network and the San Diego Chapter of Western Pensions and Benefits Conference. Melissa began her financial services career in 1994 working at Kidder Peabody (later becoming Paine Webber) as a member of the Corporate Services Team.  Her responsibility was on Restricted Securities for corporate executives and employee stock option incentive plans for publically traded companies nationwide.  A couple years later, Melissa had an opportunity to use her interpersonal skills and joined Pacific Life Insurance Company as a Marketing Support Specialist.  Melissa worked in the Variable Universal Life Marketing Group in the specialized marketing of variable insurance products to financial services firms.  In 1998, Melissa relocated to New York City and began working for American General Life Insurance Company where she assumed the position of Key Account Manager.  She worked directly with marketing and key management executives at financial services firms and was responsible for creating and implementing marketing plans to achieve sales goals. In 2003, Melissa relocated back to California and accepted the position of Vice President, Internal Marketing Officer of an independent broker dealer, followed by a position as Vice President, Marketing at a nationally recognized brokerage firm.  Melissa has experience marketing financial products and working directly with top executives at companies to ensure thorough marketing, client support, while maintaining the relationship.  Melissa has taken a 6 year hiatus from the workforce to raise her 6 year old triplets. 

 

Melissa can be reached at (858) 5650-8050 ext. 7010

or by email at melissalee.webb@ww-m.com

 

  
 
Randy Sobek, MBA
Client Relationship Associate for Individual Accounts
 

Randy Sobek joined Western Wealth Management in 2011, having recently completed his MBA from University of Redlands and his BA in Business Management from Whittier College.  While at Whittier, Randy excelled in pitching for the Poet Baseball Team, earning First Team All-SCIAC honors and multiple other distinctions, including Athlete of the Year for the San Diego Hall of Champions.  Following his undergraduate degree, Randy continued his baseball career with the San Diego Stars, a semi-pro team.  Randy brings considerable experience in customer relations with him, having worked in the hospitality industry for twelve years.  As an employee of Crowne Plaza Resort, Randy has experience in reservations, banquets, front desk, and restaurants.  A native San Diegan, Randy is optimistic about what he can bring to the Western Wealth Management team. Successful in building personal relationships, Randy is eager to be a part of the Western Wealth Management Team.

 

Randy can be reached at (858) 565-8050 ext. 7013 or by email at randy.sobek@ww-m.com